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  1. All Episodes
  2. The Future of Social Discovery with Deena Varshavskaya (Wanelo)

The Future of Social Discovery with Deena Varshavskaya (Wanelo)

May 22, 2014

Deena Varshavskaya is the Founder and CEO of Wanelo (a contraction of Want, Need, Love), a social shopping platform used by millions of people to find and buy products they love.

Deena hails from Siberia, and she launched Wanelo in 2010 after realizing how frustrated she was with the traditional shopping experience in malls. She wanted to know which stores and products her friends liked and decided to create a social platform dedicated to shopping.

In this chat with Startup Grind's founder Derek Andersen, she discusses her thoughts on the future of social discovery.